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The Global Public Relations Handbook: Theory, Research, and Practice eBook

$13.00

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SKU: 9780805839227 Categories: ,

Advertising and Public Relations provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.