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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement eBook

$11.00

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  • Quality: Full page, full content, high quality images, searchable text and you can print it.
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SKU: 9780749460631 Categories: ,

A detailed account of contemporary marketing practice that draws on original research and first-hand information from top international agencies. The book has original case vignettes, case study questions and review exercises. It is packed with useful sources for further reading and a glossary at the back to explain technical terms. There are colour photographs of original case examples. Framed within a theoretical stance it considers both the production and the consumption of marketing communication. This is an advanced student text, a reflective practitioner’s handbook and an insightful account for the general reader.