Services Marketing: Integrating Customer Focus Across the Firm eBook

Services Marketing: Integrating Customer Focus Across the Firm eBook

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Description

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results. Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction… and much, much more. * Maximize your profits from DJ-ing with this plan of how to promote, market and sell your services* Written by Stacy Zemon, the best selling author of The Mobile DJ Handbook and highly-successful DJ* Ideal if you are a mobile, club or karaoke DJ

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