(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing–Management.
Sensory Marketing eBook $12.00
Self Marketing Power: Branding Yourself As a Business of One eBook $12.00
Selling Today: Creating Customer Value eBook
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