KEY FEATURES
*Provides students the practical skills needed to conduct their own research
*Encourages critical thinking to help students become educated consumers of research presented in journal articles and the popular media
*Considers the influence of rapidly changing technology on research methods, including statistical and neuroscience methods
*”Inside Research” featurespersonalize research by highlighting real-life examples of researchers working in a variety of fields
*”Media Matters” featuresanalyze and evaluate how a particular research study or general topic relevant to the chapter is portrayed in the media
*Flowchart Figures present key concepts of the research process in a clear and simple visual overview