Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector eBook

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector eBook

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.