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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) eBook

$13.00

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SKU: 9780585459783 Categories: ,

The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact. The book assesses the strengths and weaknesses of the various communcations routes available and gives guidance on selecting the right mix to meet the agreed objectives.