Marketing Strategy Masterclass: Implementing Market Strategies eBook

Marketing Strategy Masterclass: Implementing Market Strategies eBook


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Reality Selling Today Video Series. In response to high demand from instructors, the Reality Selling Today Video Series, introduced in the eleventh edition, was expanded. The twelfth edition offers five new video sets with accompanying chapter-opening vignettes, case problems, and role plays that demonstrate to students how recent college graduates are using their selling skills to pursue rewarding sales careers. A comprehensive listing of these videos is presented in Appendix 1. New Selling of America Videos. New videos include: The Evolution of Sales Re-Inventing the Sales Person We Learned That in College American Sales History The Art of Selling Academic Alliance