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Marketing Strategy eBook

$14.00

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  • Version: PDF/EPUB. If you need another version, please Contact us
  • Quality: Full page, full content, high quality images, searchable text and you can print it.
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SKU: 9780538467384 Categories: ,

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google’s advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don’t, and why.