Filter
Add to wishlist

Marketing Metrics: 50+ Metrics Every Executive Should Master eBook

$12.00

  • Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 24 hours.
  • Version: PDF/EPUB. If you need another version, please Contact us
  • Quality: Full page, full content, high quality images, searchable text and you can print it.
  • Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC,..).
  • e-Book Features: Purchase and read your book immediately, access your eTextbook anytime and anywhere, unlimited download and share with friends.
  • Note: If you do not receive the download link within 15 minutes of your purchase, please Contact us. Thank you!
  • 5% off all orders over $25 with code:: 5OFF2024
  • 10% off all orders over $50 with code: 10OFF2024
SKU: 9780132055079 Categories: ,

Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they’ve learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.