Marketing Information Products and Services: A Primer for Librarians and Information Professionals eBook

Marketing Information Products and Services: A Primer for Librarians and Information Professionals eBook

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Business Websites include any business site that aims to inform about and sell a service or product, requiring specialized design techniques to implement effectively. The first to focus exclusively on corporate/business site design and marketing, this book is for any web designer who wants to find out how to better implement these kinds of sites, offering a better online presence for them, and their clients. The reader is taken through the planning, design, and implementation of corporate/business web sites using a series of concise, practical chapters. The examples focus largely on CSS and HTML sites, but the principles are applicable to any site, regardless of the technology used, and some useful Flash examples are also provided where appropriate. Site accessibility (to people with disabilities) is also a big focus of this book.