Managing Service Firms: The Power of Managerial Marketing (Routledge Interpretive Marketing Research) eBook
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While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will know everything. I’ve been in the public relations profession for more than 20 years and found his sage advice, examples and tips incredibly helpful. David knows how to bring everything together to help make you, your clients and company successful. It’s an easy-to-read and interesting book that you’ll want to highlight and reference. I recommend this book and David’s blog when I speak to groups.The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition