Jack Ma & Alibaba eBook
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The Encyclopedia of E-Commerce, E-Government, and Mobile Commerce provides the most inclusive and up-to-date coverage of the e-technologies field. This two-volume encyclopedia includes quality contributions highlighting current concepts, trends, challenges, applications, and dot-com experiences in the field of e-commerce, e-government, and mobile commerce. With over 200 contributions from more than 300 experts and researchers worldwide, and extensive reference sections which list more than 4,400 additional research works, this encyclopedia stands as the most comprehensive, research-based encyclopedia in the ever-evolving field of e-commerce, e-government, and mobile commerce.