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Improving Employee Performance Through Workplace Coaching: A Practical Guide to Performance Management eBook
Information systems for managers [with cases] eBook
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Human Resources Management Set: Concepts, Methodologies, Tools and Applications: Human Resources Management: Concepts, Methodologies, Tools, and Applications eBook
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Improving Employee Performance Through Workplace Coaching: A Practical Guide to Performance Management eBook
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ΠΠ½ΠΈΠ³Π° The New Strategic Brand Management: Creating and Sustaining Brand Equity… The New Strategic Brand Management: Creating and Sustaining Brand Equity Long TermΠΠ½ΠΈΠ³ΠΈ ΠΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½Ρ ΠΠ²ΡΠΎΡ: Jean-Noel Kapferer ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ: 2008 Π€ΠΎΡΠΌΠ°Ρ: pdf ΠΠ·Π΄Π°Ρ.:Kogan Page Π‘ΡΡΠ°Π½ΠΈΡ: 560 Π Π°Π·ΠΌΠ΅Ρ: 2,8 Mb ISBN: 0749450851 Π―Π·ΡΠΊ: ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠΈΠΉ0 (Π³ΠΎΠ»ΠΎΡΠΎΠ²: 0) ΠΡΠ΅Π½ΠΊΠ°:Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.
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