How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising eBook

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising eBook

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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.