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Guanxi : Relationship Marketing in a Chinese Context eBook

$11.00

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SKU: 9780585484709 Categories: ,

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.