Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) eBook

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) eBook

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This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.