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Client at the Core: Marketing and Managing Today’s Professional Services Firm eBook

$13.00

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SKU: 9780471681878 Categories: ,

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.