Advertising in Tourism and Leisure (2000, 2001) eBook

Advertising in Tourism and Leisure (2000, 2001) eBook


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This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media