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301 Ways to Use Social Media To Boost Your Marketing eBook

$11.00

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SKU: 9780071739047 Categories: ,

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.