A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) eBook

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) eBook

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A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.